The Business Credit and Financing Show
Podcast by Ty Crandall
Episode: 973
Sharon Vornholt: How to Build a Predictable Lead Pipeline with Probate Investing and Smart Marketing
Ty Crandall Interviews Industry Leaders
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Break into probate investing and start landing better deals
Sharon Vornholt: How to Build a Predictable Lead Pipeline with Probate Investing and Smart Marketing
Sharon Vornholt is a seasoned real estate investor, marketing strategist, and nationally recognized probate investing expert with nearly three decades of experience in the industry. Since 1998, she has built a reputation for helping investors and agents generate consistent, high-quality leads—particularly through probate and direct mail marketing strategies.
As a real estate and business coach, Sharon specializes in teaching entrepreneurs how to create effective marketing plans, attract motivated sellers, and stand out through powerful personal branding. She is the creator of the Louisville Gals Real Estate Blog, where she shares actionable insights, training, and resources for investors at every level.
Sharon is also an accomplished author, podcaster, and educator, hosting the popular “Let’s Talk Real Estate Investing” podcast. Through her content, coaching, and speaking, she empowers real estate professionals to build scalable, profitable businesses with confidence.
During the show we discuss:
- Why probate investing is a hidden goldmine most investors overlook—and how less competition creates better deals
- How to consistently generate high-quality leads using probate data and direct mail marketing
- The exact mindset shift needed to approach probate deals with empathy (and still close profitably)
- How to build a scalable marketing system that brings in deals month after month
- Why branding and positioning matter even in real estate investing (and how to stand out)
- How to turn one niche strategy into a full business model instead of chasing random deals
- Common mistakes investors make when entering probate—and how to avoid them
- How Sharon built longevity in the industry by focusing on systems, not just transactions
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