The Business Credit and Financing Show
Podcast by Ty Crandall
Episode 593:
Kyle Duford: How to Reestablish Your Business Through Rebranding
Ty Crandall Interviews Industry Leaders
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See How to Reestablish Your Business Through Rebranding
Kyle Duford: How to Reestablish Your Business Through Rebranding
Kyle Duford is an executive specializing in crafting outstanding experiences for global brands. A former magazine editor, he also spent a bunch of his career with a focus on the fashion, outdoor, and sports industries through the e-commerce and digital lens for brands such as Nike, Dr. Martens, KEEN, Lululemon, PowerBar, Ariat, Chrome Industries, Nuun, and others. Kyle’s unique blend of design, branding, and digital best practices lends itself to creating and leading some of the foremost brands.
During the show we discuss:
- What branding really is and how important it is to your business
- Importance of a brand in every business
- How branding boosts sales
- Why rebranding is necessary
- The top benefits of rebranding
- The common reasons to rebrand your business
- When should a business consider rebranding
- The things to consider when rebranding
- How to successfully rebrand
- The different ways to rebrand your company
- The key elements to remember when updating the branding
- Proven strategies to establish your brand identity
- The dos and don’t of a rebranding strategy
- What can cause a rebranding failure
- How to avoid rebranding failure
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