The Hottest and Most Brilliant Business Tips for YOU – Grab Some Great Generation Z Marketing Tips and More
Looking for Generation Z marketing tips? We’ve got those and more this week for our ten brilliant business tips of the week. Find out how to reach the generation after the millennials.
Our researchers at Credit Suite got us ten amazing business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. You can take that to the bank – these are foolproof! Take your Generation Z marketing to the next level – and more!
Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.
And these brilliant business tips are all here for free! So, settle in and scoop up these tantalizing goodies before your competition does!
#10. Better Bonuses? Yes, Please!
Our first jaw-dropping tip is all about building an effective bonus plan. Because who doesn’t love bonuses? Great Game says bonuses need to have a connection to the goals of the business. And the time for being secretive and mysterious about them is over.
Here’s our fave tip.
Rally Everyone Around a Common Goal
So, how many times have you worked for (or heard of) a company where the only bonuses went out to people who made sales? Or who could prove their contributions cost less than what they brought in?
Good golly, that’s unfair. But why?
Because there are plenty of disciplines which are fully important to business operations. But they are cost rather than profit centers. After all, where can human resources show a profit? What about loss prevention?
And the clerical staff or the front-line factory workers? Fuggeddabout it. They will never see a bonus under these circumstances. By definition, they can’t.
So, where’s the incentive for them?
Communications Are Key
Now, this is true under most circumstances, anyway. But if a person who did really well for the company can’t get a little public recognition, then who can? Or should?
And in particular, if your employees need to meet some sort of quota or goal, let them know how they’re doing. How close are they? And how much further do they have to go? Is it possible for them to meet their goal, or not? Knowing they’re close might help some workers work just that much harder to meet their goal. And if you keep them informed early and often, some might not get discouraged if they are a little behind.
So, don’t just leave the feedback to the last minute.
The next awesome tip is about lower risk innovation which can help you become a market leader. Entrepreneurs’ Organization notes you should get started with ‘jobs to do’. That is, understand what your product actually does for your customers.
This gets into a bigger theme we’ve noticed for a while.
Let Your Customers Take the Reins
The biggest thing we have learned while writing these marketing posts is to listen to your customers.
Listen to your customers.
Let’s repeat that.
Listen to your customers. They know what they want. And it may not be what you think they should want.
It’s time for a true story. And it’s a new one. As in, this just happened this morning.
Please Don’t Treat Me Like Everyone Else
So, I am not in Generation Z. Heck, there are plenty of places which say I’m not even Gen X, although I tend to act and consume like that cohort. For the record, I’m ‘officially’ a late boomer. Birth date in 1962, yo’.
But I digress. I am on Twitter, and I tend to follow fellow writers. This morning, a profile I recently followed sent me a generic DM with their links and all. At least they had the foresight to call me by name. But it was my full name on Twitter.
Anyone who thinks their program scraped my name from the appropriate Twitter field, give yourself a cookie.
That was the sole attempt at personalization.
So, I sent them a return PM. And I told them in no uncertain terms that their DM was tone-deaf, generic, and clearly mass-produced. I also told them that if they didn’t have the time to get more personal with their intended audience, then they either need an assistant or they’re trying to be all things to all people.
And, let’s face it. I am most likely not in their target audience. The writing community reads, yes. But our Holy Grail is to find readers.
The person who DM’d me was savvy and gracious enough to thank me for my thoughts. And so, in return, I apologized for being harsh.
Smart Move on the Part of the Marketer
The kicker is that the writer, in this case, absolutely salvaged the situation. Will this person change their ways? Maybe. I have no idea. But they were wise enough to acknowledge my opinion and, dare I say, treat me like an individual.
By listening to your audience, your customers and your prospects, you are treating them like people and not a monolith. And that’s not just good for marketing to the post-millennial generation.
#8. Up with Productivity; Down with Stress!
Our following life-changing tip concerns lowering your stress levels. Score lays it all out for us. And be sure to check tip #7, which is also about combatting stress.
But first, let’s tackle productivity. After all, it can be extremely stressful when you don’t seem to be able to get everything done on time. And beyond that, if you’re constantly getting everything done after hours, that will take a lot out of you physically. Not to mention, it could interfere with parenting or even threaten your marriage.
There were some great tips here, but we’ll just focus on one.
Om Shanti – Meditate Your Way to Less Stress
You don’t need to climb a mountain and meet a yogi. Rather, you can just download a meditation app onto your phone or computer. The main point of meditation is to train your mind to essentially go to a ‘happy place’, even if everything else around you is going to hell in a handbasket.
This doesn’t mean you ignore your problems. It’s more that you are able to approach them more dispassionately. That can make it easier to solve them.
Consider this. It’s a lot like listening to your friend’s problems with their love life, and you have the solution on the spot. But when it comes to your own issues, you’re stumped. Well, sure, because you’re too close to those problems.
Stepping back could be the key to seeing solutions all the more clearly – and faster. What better way to increase productivity than to lessen the amount of time you spend fixing stuff?
#7. Banish Your Financial Stress in 2020
For our next sensational tip, we looked at financial stress in your business, and how to minimize if not outright omit it. Small Biz Club says that over half of all entrepreneurs say debt is a problem.
But you may be asking, don’t you advocate carrying debt here at Credit Suite?
In reality, we advocate building and leveraging credit. But we also feel you should never bite off more credit you can ‘chew’. Being incapable of paying your business debts is hardly the definition of success.
While this article is mainly about personal finances, we suggest checking it out anyway. Many issues with personal financial stressors are similar to business finance stressors.
In particular, if there’s more than one owner of your company, be open and honest with each other about money. Your business’s survival will depend on your open communications in this area, so don’t clam up about business cash.
#6. Soothe Those Ruffled Feathers
This tip is so helpful, and it works! Inc tells us all about dealing with difficult customers.
Talk about your stressors!
We highly recommend reading the entire article, as it offers a good framework for this inevitable issue. Hence, let’s talk about one tip which really stands you in good stead with difficult customers. Heck, it should help you in your relationships.
Own Up, Apologize, Address, and Resolve
These are actually two separate tips, but we feel they’re related closely enough to talk about them together.
For any issue in life, you can cover it up and deny it. Or you can own up to it. So, if you did it – whatever it is – say you did. Of course, we all have egos. And we don’t necessarily enjoy or want to confess to our mistakes. But they are going to come out, sooner or later.
Admit to them and you’ll be able to control at least a small part of the narrative.
And then apologize.
“I took the last cookie. I’m sorry.”
Then address the issue. It’s not just an admission of guilt that’s necessary. You should also be working to prevent a recurrence.
“I took the last cookie. I’m sorry. I’ll make sure we keep cookies permanently on our shopping list, so we don’t run low again.”
Finally, resolve the issue, as soon as you can.
“I took the last cookie. I’m sorry. I’ll make sure we keep cookies permanently on our shopping list, so we don’t run low again. This afternoon, I’ll go to the store and get more.”
There, now, that wasn’t so bad, now.
#5. Learn All About Generation Z Marketing
Grab this mind-blowing tip while it’s hot!
Go beyond the millennial generation and get into Generation Z marketing!
Manta says this generation is going to become 40% of all consumers by year 2020.
Wait a second – that’s this year.
Now, you may be saying to yourself – Generation Snowflake is still a bunch of kids. They aren’t interested in my widgets. Not so fast. Per Wikipedia, the post-millennial generation was born between the mid- to late-90s to, well, they’re not sure when. 2010 seems to come up a lot as the endpoint. But so do 2012 and 2014.
And no, we don’t know what the post-Generation Z cohort is going to be called, either.
That means the eldest among them are turning 25 this year. So, these are people who can drive, vote, drink, join the armed forces, and marry. They’re already done with their bachelor’s degrees (if they have them). They may even be past a master’s degree by now. And they may be parents by now – more than once.
Generation Z was born into the internet – and it was already a place where a lot of non-technical people were hanging out. Their celebrity heroes are folks like Pewdie Pie, Kylie Jenner, and Millie Bobby Brown.
How Do You Get Started with Generation Z Marketing?
Start with shareworthy content. That’s easier said than done, though.
Catchy information with a high level of expertise is a great place to start.
Another tip we really liked was to share your content in bits. For one thing, this cohort has an average attention span of – gulp – 8 seconds. Perfect for Twitter, eh?
So, instead of sharing the entire article (like this one), a better tactic for Generation Z marketing is to just refer to tip #5 in one tweet. And then tip #10 in another tweet. Then, feature tip #3 in an Instagram post. You get the idea.
Oh, and share user-generated content. And if you can convert your content to video, do so.
Is this perfect for Generation Z marketing? Maybe not. But it’s a dang fine start.
#4. Up Your Business Growth with Terrific Online Listings
Check out this spectacular tip, all about leveraging your online listings to help your business grows. Succeed as Your Own Boss notes that how you list products and services online can make a difference when it comes to sales.
And, we might add, when it comes to search.
As is often the case, we highly recommend reading this article in its entirety. But one tip really stood out to us.
Tell Your Product’s (or Service’s) Backstory
What does that mean?
In fiction, it’s the history of your character, before the book or series started. In fiction writing and presentation on TV and film, the backstory is generally better told in pieces. Otherwise, it rightfully feels like an information dump.
But in your online sales listings, you kind of have to. So, our suggestion is to do this, but also to edit the heck out of it. Consider your Generation Z customers and, really, all of us. After all, everyone is busy, and we are all bombarded with information all day long.
Hence, you probably shouldn’t be writing about how your widgets are locally sourced, unless you can spread that story out across several pages. Maybe the first bit of the production process can be a part of the online listing for one product, and then the second step can end up on the online listing for another.
#3. You Can Lead a Prospect to Your Business…
It’s not your imagination: this winning tip can help you with lead generation. United Capital Source tells us that generating low-quality leads is a surefire way to basically just waste money and time. And, probably, the goodwill and energy of your sales staff.
Hence the article is devoted to various forms of lead generation. We recommend reading it in its entirety as one or the other of their strategies may work for you. Hence, we’re only going to zero in on one of their tactics.
Swap Leads with a Partner
This makes so much sense, and we are kind of surprised we haven’t seen anything like this before!
That is, get to know noncompeting businesses which serve the same demographic niche(s) you do. Their leads could work as your leads, and vice versa.
So, let’s say you have a nail salon, but you don’t do hair. There’s nothing wrong – and a lot right – with talking with nearby hair salon owners and seeing if you can do a lead trade. It will probably be beneficial to both of you.
And you’re not left out if you offer services! If you have a long-haul trucking company, there may be freight companies with a similar lead profile. After all, if a business knows it needs shipping of some form, it may start with air or rail. But then they would quickly realize that there also has to be good, reliable, and fast ground transportation to complement those methods.
So, look for the jam to your peanut butter. And you might just create a partnership in other areas, like sponsoring a local Little League team or running a conference together or – whatever!
#2. Go and Get More Done
Our second to last unbeatable tip can give you a new perspective on multitasking while on the go. Addicted to Success reveals all about stretching the hour, almost like some people stretch a dollar.
Now, multitasking gets a bad rap at times, because it’s sometimes a not so efficient way to get things done. So, we’d like to concentrate on one tip which just might help save the planet.
Rethink Your Commute
Unfortunately, not every area allows for this. But for those that do, why not use public transportation to get to the office? Yes, the bus is probably not as fast as your car – and you’re beholden to their schedule.
But if you can make it work, having someone else do the driving means your time can be spent on something else. And, it just may be less stressful. Commuting time will never come back to you, so you may as well make the most of it.
Plus, we think there are a few things you can do which the article didn’t go into.
First, could you carpool? Maybe just one day per week to start. Save gas and spend time with someone, maybe someone on your team. You can meet, after a fashion. Or just spend time together quietly sitting or even having some fun. Getting to know your colleagues better is probably not a bad thing.
And another idea is, if it’s safe and feasible, how about bicycling to work? We all know that more aerobic exercise is good for us. You may even live longer. Bring a change of clothes – don’t wear your good clothes to bike. No good bike paths or bus routes by you? Then talk to your local government.
Because you may not be the only person who wants to change their commute.
#1. Hire the Right People, the First Time – and Keep Them
We saved the best for last. For our favorite remarkable tip, we focused on developing and keeping top talent. HBR says keeping top talent is an ongoing process. You don’t just offer (for example) a company gym. You give your best people a chance to better develop themselves.
This kind of individual treatment is what we’ve been advocating for customers and prospects, too.
Treat people like they were the only person in the world. What a concept.
So, which one of our brilliant business tips was your favorite? And which one will you be implementing now?