The Business Credit and Financing Show
Podcast by Ty Crandall
Episode: 957
Nathan Gwilliam: How to Choose the Right Platform to Launch and Grow Your Show
Ty Crandall Interviews Industry Leaders
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Nathan Gwilliam: How to Choose the Right Platform to Launch and Grow Your Show
Nathan Gwilliam is an incurable creator and growth strategist passionate about helping businesses harness tectonic shifts like credibility marketing, platform ownership, online shows, and recurring revenue. He has founded and sold three ventures, scaled digital platforms to massive global audiences, and driven breakthrough growth—including helping a Facebook app reach 90 million installs and building social ecosystems exceeding 110 million followers.
Nathan is the creator of Adoption.com, the world’s most-visited adoption site, and has launched multiple high-impact media and community platforms reaching hundreds of millions monthly. His work has earned honors such as “Best of the Decade” from BYU and the U.S. Congress “Angel in Adoption.”
After scaling and selling Adoption.com, Nathan turned his focus to podcasting, ultimately founding PodUp—an all-in-one platform designed to help creators and entrepreneurs build, grow, and monetize powerful shows.
During the show we discuss:
- How entrepreneurs can leverage credibility and authority to accelerate business growth
- The shift from traditional marketing to platform ownership and audience control
- Why building your own media (podcasts, shows, content platforms) creates long-term leverage
- How recurring revenue models can provide stability and scalability for businesses
- The importance of adapting to major market and technology shifts
- How business owners can position themselves as trusted experts in their space
- Strategies for using content and media to attract, nurture, and convert customers
- Why forward-thinking entrepreneurs focus on owning attention instead of renting it
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