The Business Credit and Financing Show
Podcast by Ty Crandall
Episode: 921
Warren Whitlock: How to Build Influence and Grow Your Brand in a Digital World
Ty Crandall Interviews Industry Leaders
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Building genuine human connection in a crowded digital world
Warren Whitlock: How to Build Influence and Grow Your Brand in a Digital World
Warren Whitlock is a digital marketing pioneer with over 20 years of experience in social media, new media, and emerging technology. As CEO of Stirling Corp, he builds mass audience properties with exponential growth potential by partnering with forward-thinking technologies and markets. A best-selling author and advisor, Warren helps companies leverage online opportunities to drive growth and profit.
Focused on AI and blockchain, Warren explores how these innovations boost productivity and disrupt traditional industries. He also advises enterprises on e-commerce, martech, and the future of marketing, supporting ventures like PERK Protocol, which tackles global workforce Warren Whitlockchallenges.
Named a Forbes Top 50 Social Media Power Influencer, Warren authored Twitter Revolution—the first book about Twitter—and Profitable Social Media: Business Results Without Playing Games. He believes business success is built on authentic human connection, using digital tools to amplify impact and share stories profitably with the right audience.
During the show we discuss:
- How influence, storytelling, and connection have evolved in the social media era
- Applying a “people love to buy” mindset in an AI-driven marketing world
- Common mistakes brands make when using social media for growth
- How emerging tech like AI and blockchain will reshape digital marketing
- Using collaboration and partnerships to scale brands authentically
- Trends shaping thought leadership, content consumption, and podcasting
- Balancing innovation with simplicity in modern marketing strategies
- Measuring meaningful engagement over vanity metrics like virality
- Leadership traits that help innovators thrive during disruption
- The future of digital storytelling, technology, and human connection
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