The Business Credit and Financing Show
Podcast by Ty Crandall
Episode 527:
Mike Koenigs: How to Build Competition-Proof Empires
Ty Crandall Interviews Industry Leaders
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See How to Build Competition-Proof Brand and Empire
Mike Koenigs: How to Build Competition-Proof Empires
Mike Koenigs is known for being a media master who knows how to help his international clients get attention, create premium brands and elevated status in days.
Serial Entrepreneur, Angel Investor, Judge on Entrepreneur.com’s “Elevator Pitch” TV show, 13-Time Bestselling Author, co-host of the “Capability Amplifier” podcast with Strategic Coach founder, Dan Sullivan and “The Big Leap” with business sage and NYT bestselling author, “Gay Hendricks”.
Mike has had four business exits, two to publicly-traded companies. His first, Digital Cafe, one of the first digital marketing agencies in the world, sold to IPG, The Interpublic Group. His two SaaS companies, Traffic Geyser and Instant Customer, were sold to a publicly-traded company. His most recent was You Everywhere Now to a private buyer.
During the show we discuss:
- Importance of brands
- “Category of One” Brand
- Advantages of ‘Category of One’ Brand
- Building a Category of One Brand
- Useful tips to position yourself as the highest-value premium offer in your category
- Importance of having competitors
- Competition-proof
- Why make your brand competition-proof
- Making your brand ‘competition-proof’
- Important tips in making a competition-proof brand
- Proven strategies to use in a competition-proof brand
- Making and maintaining customer brand loyalty
- Building your brand and audience with best-selling books
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