The Business Credit and Financing Show
Podcast by Ty Crandall
Episode 541
David "Ledge" Ledgerwood: Secrets to Elevate Your Sales 10x
Ty Crandall Interviews Industry Leaders
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Get the Secrets to Elevate Your Sales 10x
David "Ledge" Ledgerwood: Secret to Elevate Your Sales 10x
David Ledgerwood, known as Ledge is the Managing Partner at Add1Zero where his team provides lead-to-close sales execution for B2B tech companies ready to leap from 6 to 7 digits of revenue.
Throughout his career, Ledge has closed over $40M, with an average deal size in excess of $150,000. He has deep-rooted expertise in selling software and services, and has helped several companies grow into the mid-7 figures.
He’s also the co-host of the Leaders of B2B podcast.
During the show we discuss:
- “You need Sales, not a VP of”
- “Sales cures all”
- Reflecting branding on every sales call
- The reasons why sales programs fail
- Common sales mistakes
- Effective sales strategies
- Why sales and marketing functions must work together
- Training people to be comfortable on hearing “no” regularly
- Times to follow up with prospects
- Commission, salary, or both for salespeople
- Sales goals
- Secrets to growing your revenue
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