Published By Janet Gershen-Siegel at October 25th, 2019
Our researchers at Credit Suite found these ten great business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. Get some office comfort in your life and more.
Start powering up your business and celebrating as your business fulfills its promise.
And these brilliant business tips are all here for free! So settle in and scoop up these tantalizing goodies before your competition does!
Our first tip is all about easily managing payroll. The Self Employed says payroll can be a difficult task for many companies. Which is weird when you think about it. After all, unless a company is 100% volunteer (even nonprofits aren’t), then someone has to be paid, at some point in time.
You’d think businesses would be ready for that. But noooooo.
So this article had two tips which were pretty interesting.
It’s true, and it’ll probably help with your company’s bank credit score, anyway. The suggestion was for three separate bank accounts. One is for taxes to be withheld. That, we suspect, should be a savings account. Why not earn a smidgen of interest while setting aside the quarterly chunk of tribute to Uncle Sam?
The other two definitely need to be checking accounts – although we think there’s a possibility that this is a touch of overkill. Either way, the article suggests one for expenses and the other for payroll.
But no matter what, you need to work your payroll from a checking account.
The world of work, it seems, is divided into two camps – those who use direct deposit, and those who, for whatever reason, don’t. They might not live in the United States and so it’s too hard to do this. Or maybe they don’t trust the banking system or the like.
Or maybe they don’t have a bank account at all.
The article points out the sad truth – the last group of people in particular are perfect victims for 24 hour check cashing scams. The article had an interesting solution. But we feel it doesn’t go quite far enough.
The article’s solution was to use white label prepaid debit cards. It’s an interesting idea, and it can certainly work for a lot of people. Prepaid debit cards could turn out to be the perfect solution for employees who live outside the United States.
However, we thought up two more solutions to this vexing problem.
How many of your employees have PayPal accounts? Why not direct deposit their checks there? Just like any electronic funds transfer to a bank, the transfer is as secure as PayPal can make it. PayPal is accepted in lots of places and that number is growing. You won’t earn interest with it but, let’s face it, interest rates for checking accounts are pretty abysmal these days. You’re probably not missing out on much money.
No PayPal? Then there’s Samsung Pay and Apple Pay. It seems to be easier to do this with Samsung Pay versus Apple Pay, though it’s not impossible.
Don’t like any of these solutions? Then say hello to Bitcoin. It could be another way to get around not being able to directly deposit.
Paper checks are kind of an idea whose time has passed; we feel. Still, there are some people who insist on still getting them. However, talk to your employees about paper before you say yes to it. for one thing, it’s obviously worse for the planet to cut checks made with paper. And the costs of processing are higher with paper. Plus there’s another issue with paper – it can be so much more easily lost or stolen.
Getting off the paper train is probably a good idea all around.
The next tip is about measuring your brand affinity. Wistia notes brand affinity is the extent to which your customers identify with and support your brand.
We love measuring stuff, because it’s the best way to see if you’re succeeding. If you can’t measure it, then you don’t know if something is working, or what to fix.
This article pulls together a number of metrics to get this figure and make it concrete.
Start with Google Analytics and look at your number of sessions and their average duration. That will give you an idea of how much time your customers spend with your content. Multiply the two together and that’s a number you want to strive to increase.
Another metric to look at – although it’s not as helpful – is Facebook Insights. You can look at minutes viewed for any videos you’ve got on your page. It’s in the aggregate, and it’s for every 5 – 10 second impression. That’s an issue because quickie ‘views’ by bots are going to inflate this figure.
Another metric to check is YouTube Analytics. Look at Watch Time and then segment it by traffic source. And look at Google Search Console as well.
We recommend looking at this article closely, as it includes helpful information on how to clean up the data and get rid of trivial fake interactions which don’t really tell you anything.
Our following tip concerns speeding up your page for Google. Wordstream lays it all out for us. Because how fast your site loads isn’t just a concern for your customers and prospects. It’s also a concern for Google itself.
The faster, the better.
So, how do you speed things up? Stop having your website do things which aren’t necessary. Like what?
How about getting rid of plugins you don’t use if you’ve got a WordPress site? And even if you don’t, get rid of images you’re not using – and compress the ones you keep.
Check out the rest of the article for more helpful tips – it’s that good. And look at offerings from HubSpot – check out their Website Grader and their recommendations. Like this one – to reduce the number of HTTP requests.
Cut the fat and your customers and prospects will be happier to go to your website and hang out. And, we hope, buy something.
For our next tip, we looked at providing excellent customer service, which never goes out of style. Fundera says that happy customers come back and buy again. And they’re more likely to spend more, too. Excellent customer service can put money in your pocket.
So why wouldn’t you do your best to do it?
There were a number of detailed specific recommendations which we loved. In fact, we strongly suggest reading the article in its entirety – it’s that good.
But most of the suggestions boiled down to one basic premise. Be empathetic. Bring some of your office comfort energy to them.
Listen to concerns. Communicate, but respect your customers’ time. Elicit feedback. Get to know your customers, beyond how they connect to you as customers.
In short, treat them like, you know, actual human beings.
What a concept.
This tip is so cool, and it works! Buzz Sumo tells us all about creating a comprehensive knowledge base for your site.
The Twitter tip alone is worth the price of admission on this one, no lie.
Got a keyword or keyword phrase and you want to see what people are asking? Then pop it into the search bar of Twitter in this format: [keyword ?]
Yes, keep the space between the keyword and the question mark. Hence a question about credit looks like this: credit ?
It works for keyword phrases, too.
Essentially what this query does is, it gets you the most popular tweets with both your keyword and a question mark. Naturally, this assumes everyone with a question uses a question mark (not always the case, given Twitter’s character limit).
The article has tips for finding other kinds of questions online. After all, if you don’t know what people are asking, how can you possibly know which answers they need?
Grab this tip while it’s hot!
Office comfort will make you so happy.
Noobpreneur says office comfort will help with attendance. After all, if your employees don’t like where they work, they aren’t going to want to come in if they can help it.
So, there are three great areas where you can enhance office comfort. But what we really loved was the first one.
For those of us who are – ahem – pretty far past the latter side of 30, office comfort is a must because otherwise we throw our backs out.
High quality office furniture can make the difference between a good day at work and a not so good day. A bad day at work, where pain punctuates the hours, is a recipe for short tempers and a decided lack of concentration.
Do you want to invest in office comfort and buy good chairs? Or do you want to keep paying for the same reports and content to be corrected, over and over again?
Pro tip – invest in a decent chair for your home computer area as well. Office comfort doesn’t have to stop the moment you leave the workplace. And of course if you work from home, then office comfort by definition is a function of what you do at home.
True story – a better desk chair has improved your intrepid blog writer’s performance, no question.
Check out this tip, all about using cold calling to get to sales conversations faster. Mailshake notes that you don’t want to just be cold calling anyone. You want to be calling prospects only.
The key to this form of calling is to understand your prospects’ problems. And you need to know how your product or service is the solution they need. Once these two things are known, the script practically writes itself.
For your prospects, ordering a paid solution, or at least taking a meeting to discuss such a thing, directly relates to priority. If they don’t think their problem needs to solved any time soon, then they won’t feel either activity is something they need to do any time soon. If ever.
See tip #3 for even more detail on how to nudge people from prospect to customer.
It’s not your imagination: this tip can make your sales prospecting more effective. HubSpot tells us this form of outreach is absolutely essential when it comes to getting new customers.
Their tip about warming up prospects before contacting them is an oldie but a goodie. But there was one tip which we adored and think should be tattooed on any salesperson’s forehead in reverse script so it’s easy to see in a mirror. No lie.
Oh gosh this is perfect and is the answer to, we suspect, most prospects’ prayers.
For the first prospecting sales call, don’t try to sell anything. Why not? Because it’s off-putting. So don’t do that. The last thing you want to do is leave a bad taste in the mouths of your prospects. And nothing can do that faster than being nothing but a sales mouthpiece, 24/7.
Think about it. Your prospects probably fast forward through commercials on recorded shows. They might use popup and ad blockers on their computers and phones. They don’t read billboards for fun.
So what makes you think they want to hear you go on about your product or service every time they hear from you?
Hint: they don’t.
Our second to last tip can give you a new perspective on correctly pricing your products. Sleek Note reveals all about this essential skill. Many online customers value the ability to get better prices and compare prices easily as two of the most important reasons why they shop online in the first place.
Just how much science goes into pricing? Or do companies just close their eyes and point, or spin a big wheel?
What if you could carefully put together your pricing so it would best serve you from the start?
Makes a lost more sense than just throwing darts at a board.
This is a key tip. Consider how your customers are using the internet to seek your wares and decide if they’ll buy from you or your competition. They are likely doing some form of head to head price comparison.
So why not do one yourself? If you were looking at your prices versus your competitors’, would you choose to buy your stuff?
This is maybe the most important tip of all. They’re your prices, not the Ten Commandments. If your sales are high or your reviews are off the charts amazing, maybe your customers will tolerate a slight increase. If your sales are low, then maybe a discount or some coupons are in your future.
Don’t be afraid to experiment and change. Words to live by in business!
We saved the best for last. For our favorite remarkable tip, we focused on motivating people to buy. Copy Blogger says feelings drive action. They are the very essence of motivation.
There are a number of emotions which will spur action. An approach motivation, for example, is a positive one, whereby people want to experience or discover more of something or other. Hence you can tap into this emotional well with blog posts and other content which justifies why your product or service is what the prospect needs.
Another emotional motivator is attacking. This is where people want to criticize, devalue, or attack something. Why not tap into this emotion with an ‘axe to grind’ style of post? Ask what your customers’ pet peeves are. Get to the root of what they want to get rid of, versus what they may be trying to avoid.
An emotions can drive our decisions. It’s more than a feeling.
And you just might have something there.
So which one of our brilliant business tips was your favorite? And which one will you be implementing now?