The Business Credit and Financing Show
Podcast by Ty Crandall
Episode: 775
Paul McManus: How to Write a Short Book to Attract Ideal Clients
Ty Crandall Interviews Industry Leaders
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Discover the Fast, Efficient Way to Write and Publish Your Book with the Short Book Formula
Paul McManus: How to Write a Short Book to Attract Ideal Clients
Paul McManus is the founder of More Clients More Fun LLC, MCMF Publishing, Creator of The Million Dollar Producer LinkedIn Program, and host of The Million Dollar Producer Show Podcast.
He has worked closely with over 500+ financial advisors, CPAs, life insurance producers, and business advisors since 2015. He is also the author of Million Dollar Producer: The Secret Playbook For Financial Professionals To Land High-Value Clients Using LinkedIn.
During the show we discuss:
- Why Write a Book to Attract Ideal Clients
- The Edge of Writing a Book Over Other Marketing Methods
- Content to Include in Your Short Book
- The Common Mistakes / Challenges in Writing a Book, and How to Avoid / Overcome Them
- The Best Practices in Writing a Book
- Factors to Consider Before Writing a Book
- What a Short Book is
- The Benefits of Writing a Short Book Over a Longer Book When It Comes to Reaching Your Target Clients
- How the Writing and Publishing Processes for a Short Book Differ from Traditional-Length Books
- Why Make Your Book Into an Audio Version
- How Much You Should Sell Your Books for
- How Much Time It Typically Takes to See Results in Writing a Book
- How to Ensure that Your Book is Discoverable by Your Target Clients
- The Steps You that You Should Take After Publishing Your Book to Continue Attracting Target Clients
- How to Use Your Book’s Content in Other Marketing Materials and Initiatives
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