The Business Credit and Financing Show
Podcast by Ty Crandall

See How To Not Make Your Product Your Business
Shawn Khorrami: Your Product is NOT Your Business!
Shawn Khorrami is a serial entrepreneur, having started and managed more than a dozen businesses, up to $100 million in revenue, involving products and services across a wide range of verticals. In the process, he has managed thousands of employees servicing tens of thousands of customers, large and small, from consumers to small to medium-sized businesses and even governmental entities. He has formal education and extensive hands-on experience in business operations, strategies and planning, marketing, sales, finance, legal, and human resources. He has obtained university diplomas in mathematics, economics, and computers, and earned a law degree.
During the show we discuss:
- Why your product is not your business, but your business is your product
- How to build a business model and roadmap to success
- How to determine where to get capital to grow
- How to create your business plan
- The step-by-step process to build a plan that can help you grow quickly
- How to become an effective CEO and leader
- How to determine what products to sell and how to name and sell them
- What to learn about why some businesses thrived during COVID
- How to determine the lifetime value of a customer to your business
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