The Business Credit and Financing Show
Podcast by Ty Crandall
Episode 684:
Cody Wittick: How to Scale Your Influencer Marketing
Ty Crandall Interviews Industry Leaders
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See How to Scale Your Influencer Marketing
Cody Wittick: How to Scale Your Influencer Marketing
Cody Wittick is the Co-CEO at Kynship, the agency that is paving the way for the future of influencer marketing.
Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding, while also working with household names such as Lebron James, Jason Aldean, Mike Trout, and Dale Earnhardt Jr.
During the show we discuss:
- How an influencer is different from a brand ambassador
- Why focus on content creators first
- How influencer marketing works
- What influencer marketing is
- Who influencers are
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