Scott Turman: How to Become an Authority by Publishing Your Own Book

Ty Crandall Interviews Industry Leaders

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Scott Turman: How to Become an Authority by Publishing Your Own Book

Scott Turman, a technologist, entrepreneur, and Amazon top 10 author that is making book writing accessible. He is the founder and CEO of BrightRay Publishing, a company that offers writing and publishing services for founders, CEOs, celebrities, sports figures, politicians, and other high performing professionals. After struggling to write a book for years, Scott was able to quickly co-write two books with his industry disrupting process done at BrightRay - that doesn’t include ghost writers.

Before beginning his publishing career, he wrote code for organizations such as NASA, the US Department of Defense, Disney, and another Fortune 500’s. As a side note, Scott was named after the fourth astronaut in space, Scott Carpenter! His father, Arthur Turman, had worked with Scott Carpenter on Mercury-Atlas 7 at NASA.

During the show we discuss:

Effective methods for establishing credibility in your industry.
Create your own personal brand.
Brand yourself.
Promote your company’s brand.
Convey your personal brand.
Create and market a brand.
Role of social media platforms plays in helping you establish and promote your brand in your industry.
Create your own strong brand and name.
Personal branding helps you in promoting yourself.
Factors should you consider when developing your own brand.
Market yourself in the world.
Significance of credibility in business.
Factors apply to credibility.
Effective technique to establish credibility in an industry.
Consequences of constructing your own in your career or path.
Factors should you consider when deciding on a target market for establishing and promoting your brand.