The Business Credit and Financing Show
Podcast by Ty Crandall
Episode 520:
Curt Mercandante: How to Master Your Brand Authority
Ty Crandall Interviews Industry Leaders
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Curt Mercadante: How to Master Your Brand Authority
Curt Mercadante helps businesses and entrepreneurs increase their authority brand exposure to the right clients so they can make more money.
For 25 years, he has counseled small business, entrepreneurs, as well as some of the largest corporations and associations in the country.
He’s built three profitable businesses, including a 7-figure Public Relations and Advertising agency. Curt is Gallup-Certified Strengths Trainer, host of the Freedom Mindset Radio podcast, and author of the bestselling book,“ Five Pillars of the Freedom Lifestyle.”
During the show we discuss:
- Business Brand
- Importance of a business brand
- How a brand help with business growth
- Proven tips to build a successful brand
- Standing out from the industry
- Importance of brand authority
- Clarifying your authority message
- Importance of message consistency
- Crystallizing your value proposition
- RIGHT clients
- Targeting the right clients
- Delivering your brand to the right clients
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