Published By Janet Gershen-Siegel at September 28th, 2017
So you’ve decided to join LinkedIn, or maybe you already have your resume on it. But your company isn’t there yet. And you might think you’re all set. After all, it’s just a small business, right? It’s just you, maybe.
LinkedIn can do a lot for your small business, if you are willing to invest a little time in these LinkedIn hacks.
Even if all you do is add your business’s name, it will still help you. Why? It’s because you can use LinkedIn to start to differentiate your business from other, similarly named ones. If your business is XYZ, Inc., is that the one in Utah or the one in Hawaii? What does your company do?
Listing your business also means that:
And if you don’t list your business, not only will it not be found, but LinkedIn’s matching software might accidentally say you are working for a similarly-named business. Awkward.
Just adding your company’s name and address is helpful, but you will do better if you start to add more detail. What does your company do? Have you been in the news lately? Even the local news is helpful. Does your company have a blog? The more information you provide, the more interesting your company is to prospective employees, clients, and even people who might offer to buy your business.
Pro tip: make sure to refer to your company’s purpose in as many different ways as you can. This is because this information is all searchable, and you want to account for what people might be searching for when they find your business. For example, for a law firm, you might write:
We are experienced attorneys. Contact our lawyers today.
While that is not terribly exciting copy, it gets across one vital piece of information: two common ways to say ‘lawyer’.
So consider all the ways people might search. If your company is in the Chicago suburbs, you might want to mention it’s in Chicagoland, which is a recognized name for that area.
Got a new piece of equipment? Branching out to a new market? Moving to a new location? Hired new people? Celebrating someone’s retirement? Then while you are announcing all of that everywhere else, don’t forget about LinkedIn. You can even showcase an employee’s non-work-related milestone or achievement, such as:
LinkedIn provides metrics on your updates, so if one was really popular, try to write another one that’s similar.
LinkedIn Pulse is where you can get stories from major thought leaders (think Bill Gates) or well-known publications, like Entrepreneur.
While you’re in LinkedIn, make sure to head on over to SlideShare. All you need to do is click Upload and drag and drop your slideshow. SlideShare even provides tips and tricks to help you design your very best slideshow. People probably won’t be too interested in a flat-out ad for your business, so why not showcase something related to it, which adapts well to slides? If your business is a bakery, show how icing can be made from scratch (and provide the recipe). If your business is construction, show before, after, and ‘in progress’ images from your latest job. If your business is flipping houses, show before and after shots. If you teach piano, why not show slides of you playing a difficult piece? The subject matter is only limited by your imagination.
So get going on LinkedIn and get hacking! You’ve got prospects, future employees, and maybe future buyers or partners waiting!