The Business Credit and Financing Show

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Bill Flynn: How to Grow a Successful Business

Bill Flynn, CEO of Catalyst Growth Advisors, has more than thirty years of experience working for and advising, hundreds of companies, including startups, where he has a long track record of success.

He gives a simple five-minute free choice test to describe and understand the behavioral tendencies of people in a work environment. He believes that businesses survive because of people, strategy, execution and cash. Learn how the predictive index can be a great tool for the hiring process as well as in company growth.

He’s had five successful outcomes, two IPOs, and seven acquisitions, including a turnaround during the 2008 financial crisis. He is a sought-after speaker for Vistage, YPO, and well-known business conferences.  Bill is also a multi-certified growth coach. Certified with Distinction in the Foundations of Neuro-Leadership and a Certified Predictive Index Partner

Bill lives in Sudbury, Massachusetts with his wife, dog, cat, and four chickens. Away from work, he is an avid reader, athlete, and enjoys volunteering locally. When he is not off cheering on his collegiate-champion daughter.

He has an upcoming book Further, Faster – The Vital Few Steps that Take the Guesswork out of Growth which is due out in March 2020.

During this show we discuss:

  • What made Bill Flynn decide to help entrepreneurs build a successful business
  • About founderitis, why it can be devastating, and how to avoid it
  • Why a startup and a business are two different things
  • Why the target audience is the first thing a startup should concentrate on
  • How to develop your business niche
  • How to develop your customer value proposition 
  • Steps to take in order to understand your core customers
  • The four forces that drive progress work and how to master them
  • Why anxiety creates objections and how to overcome them
  • The difference between features and benefits and benefits of benefits
  • Why focusing on growth for growth’s sake will kill your business people, strategy, execution and cash
  • Why performance is a team sport

Show resources:


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