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Bill Bice: How to Grow Your Business Using Word of Mouth Marketing

How to Grow Your Business Using Word-of-Mouth Marketing

Bill Bice has always been an entrepreneur, starting his first company at age 14, putting on road races with corporate sponsors. At 18, he started ProLaw Software, the first integrated ERP for law firms. After selling the company to Thomson Reuters, Bill became a VC as a founding partner in the Verge Fund, investing in high tech, high growth companies in the Southwest.

One of the core things that Bill has learned in building and investing in companies is that the go-to market is always the hardest part of growing a business. He got so frustrated in trying to get great marketing for his companies that he decided to tackle the problem. A programmer at heart, Bill founded boomtime, tackling marketing as a technology problem. It turns out that when you follow the data, really good things happen. That’s why boomtime built the world’s first marketing-as-a-service platform: fuse. boomtime’s marketing strategists follow the data: they already know what will work. Instead of reinventing the wheel, boomtime applies proven marketing techniques at scale.

During this show we discus…

  • Why WOM is the most productive form of marketing in a digital age
  • Amplifying word of mouth in your business
  • Two biggest mistakes marketers make and how to avoid them
  • Making word of mouth work for you
  • Why you should give away your best info to get more leads
  • The one thing your website should be doing
  • How to segment your audience to speak to their needs
  • How to establish instant credibility
  • How to build social currency
  • How to use LinkedIn to build your audience
  • How to build your own marketing machine
  • How to get great content to attract new prospects
  • What your website must have and what it shouldn’t
  • Why to design your website for mobile first
  • What micro-commitments are and what else you should know
  • How to use emails to turn prospects into buyers
  • How to build an email nurturing campaign

Show resources:

https://www.boomtime.com/

https://www.linkedin.com/in/billbice/

https://www.facebook.com/boomtimeonline/

https://twitter.com/billbice

 

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