The Business Credit and Financing Show
Podcast by Ty Crandall
Episode: 943
Jason Fishman: How to Attract Investors and Scale Your Brand with Data-Driven Marketing
Ty Crandall Interviews Industry Leaders
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Where Data Meets Capital.
Jason Fishman: How to Attract Investors and Scale Your Brand with Data-Driven Marketing
Jason Fishman is a marketing strategist with over 15 years of experience helping brands scale through data-driven, multi-channel campaigns. As a “New Media Enthusiast,” he has led initiatives across search, social, programmatic, influencer, and content marketing—holding leadership roles on the agency, brand, and vendor sides that give him a unique, 360° perspective.
Before founding DNA, Jason led product marketing for a major mobile ad network representing 1,500+ publisher apps and top-tier advertisers. Since launching DNA in 2014, he’s worked with 850+ brands and managed 500+ digital funding campaigns, generating nine figures in results across eCommerce, lead generation, and capital raises.
A recognized thought leader, Jason has spoken at leading tech and marketing conferences, hosts the Test. Optimize. Scale. podcast, and contributes to the Forbes Agency Council and Crowdfund Professional Association Board. He leads a Los Angeles-based team focused on measurable growth and full-funnel performance.
During the show we discuss:
- What inspired DNA’s focus on data-driven, full-funnel marketing for brands and investors
- How the 8-Point Strategy helps companies launch faster with clarity, precision, and scalability
- The most common mistakes founders make when marketing to investors—and how to avoid them
- How to know when a campaign is ready to scale versus when it needs further testing
- The metrics that actually matter when measuring investor marketing success
- How first-party data, pixel tracking, and targeting drive consistent 3–10x ROAS
- How storytelling, validation, and multi-channel strategy convert attention into investor action
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