Tom LaVecchia

The Business Credit and Financing Show

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Tom LaVecchia

Thomas F. LaVecchia, MBA is a Digital Marketing Strategist, Author, Influencer and Founder of X Factor Media and New Theory Magazine. Tom started out his career in sales and quickly became a top-performer in his industry. He was awarded with over 10 national sales awards in his 15-year sales career. When his outstanding corporate career was suddenly disrupted, Tom found himself jobless and not sure what to do. He wrote a book, The X Factor Selling System, that quickly became a best-seller. He then founded X Factor Media and has been helping others

During This Show We Discuss…

  • What the X factor is and how to use it in your business
  • The steps a business owner can take to find the X factor in your business
  • How important content is to your digital marketing strategy
  • The best ways to use one piece of content many places
  • How to use infographics to expand your marketing
  • How to use video effectively to market your business
  • The types of videos that perform best
  • The type of investment that’s required to create production-quality videos
  • The best digital platforms to use to promote your brand
  • The top 3 things every website should have
  • The essentials to get your site to show on Google searches
  • How SEO can be used for reputation management?
  • The best ways to retain customers
  • How to really get engagement on social channels
  • How social media influencers can help grow a business’s social media channels
  • How press-releases can help grow a business’s exposure
  • Other types of PR that you can use to grow your business on a budget
  • When you should get your own app, and how much does it will cost
  • What Google 360 is, and how to use it to grow your business 

Show Resources

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We are passionate about helping our clients secure business credit and financing, and offering both as a service. Of course, we’re going to have great things to say about our company because we think what we do and how we do it is pretty awesome. What really matters is what our clients have to say, so click below to hear from some of our customers who we live to serve.
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