Colin Hogan: Creating Marketable Videos

EP 316 Colin - Colin Hogan: Creating Marketable Videos

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Colin Hogan: Creating Marketable Videos

Creating Marketable Videos

After graduating from the University of Maryland in 2008, Colin moved from the east coast to Chicago. He was initially called there by the sirens of opportunity in the business and comedy world. After successfully navigating his way through management roles in the corporate world (banks, tech startups, etc.) and semi-successfully trudging through the comedy industry, he stumbled upon Demo Duck in 2014. Making the career move to video production, his lifelong passion, was exciting and daunting.

Finding his footing relatively quickly, he was soon leading projects with international brands located all over the world. In 2017, Colin was handed the reins of the company when he was promoted to Managing Director - talk about imposter syndrome. He is one of those lucky people who absolutely loves what he does and is honored to work with super smart people at Demo Duck.

During this show we discussed:

  • Getting started with video creation and marketing
  • When and how you should use video advertising for your business
  • Determining the kind of video appropriate for marketing your business
  • How to create a scalable marketing campaign without blowing the budget
  • What you need to successfully create a captivating company video
  • How video aids SEO
  • Five techniques you can use to spice up boring subjects
  • The importance of an explainer video
  • Using live-action videos as opposed to animated videos
  • Six rules for an effective video brainstorming
  • Picking the right video host for my business
  • The major qualities of a good video
  • What makes a video project successful
  • Selecting the right video host for your business
  • Why you should loop in other teams before, during and after the creation of the video
  • How companies are not using video that they should be
  • And much more

Show resources:

https://demoduck.com

https://www.linkedin.com/company/demo-duck

https://www.facebook.com/demoduckvideo

 

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