The Business Credit and Financing Show

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Pia Silva

How to Build a Badass Brand

Entrepreneur, speaker and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 small businesses, The Chamber of Commerce, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her upcoming book Badass Your Brand: Impatient Entrepreneur’s Guide to Turning Expertise into Profit launches March 16th, 2017.

In This Show We Cover:

  • What “branding” means for solopreneurs and small businesses selling their services
  • How someone can build a brand that stands out from the competition
  • How important a mission statement, or truly knowing the reason your business exists, is to branding
  • How important it is for a company to truly understand their Unique Selling Proposition
  • How important it is to set clear goals and know where your business is headed
  • How important a company’s name is in building a badass brand
  • How to get out of the rat race of constantly hunting for clients, and start attracting high paying clients you really want to attract
  • How important social media is to branding
  • Things that really make a brand stand out against the competition
  • How important the design aspect of a brand, colors, look and feel of logo, truly is to a brand
  • How important having a clear message is to branding
  • How a well-established brand helps with establishing credibility for a company
  • How it’s possible to build a brand that sells itself without needing to do a lot of selling
  • How much more money a well-branded company can charge versus one that’s not well branded
  • How a company chooses what fees they really should charge
  • How to build a badass brand on a budget
  • The 3 most important pieces of advice for people starting their own business to build a badass brand



We are passionate about helping our clients secure business credit and financing, and offering both as a service. Of course, we’re going to have great things to say about our company because we think what we do and how we do it is pretty awesome. What really matters is what our clients have to say, so click below to hear from some of our customers who we live to serve.
Screen Shot 2019 03 05 at 2.24.13 PM - Joseph Smith

Joseph Smith

Wise Guys In Ties
Mesa, AZ

Hi, my name is Joseph Smith and I’m the co-owner and founder of wise guys in ties. We’re a real estate in …

Screen Shot 2019 03 05 at 2.18.22 PM - Rey Fleming

Rey Fleming

Wise Guys In Ties
Mesa, AZ

Hi my name is Ray Fleming and I am co-owner of wise guys in ties. I’m here today to talk about credit sui …

Jason Kaplan - Jason Kaplan

Jason Kaplan

The Credit Pros
Newark NJ

I’m Jason Kaplan, I’m the President of The Credit Pros out at the Newark, New Jersey. Business Suite is a …

Steven Granados - Steven Granados

Steven Granados

Firm Credit Solutions
Huntersville NC

Hello, I’m Steve Granados and I just wanted to thank the Business Finance Suite for helping me out with m …