The Business Credit and Financing Show

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Colin Hogan: Creating Marketable Videos

Creating Marketable Videos

After graduating from the University of Maryland in 2008, Colin moved from the east coast to Chicago. He was initially called there by the sirens of opportunity in the business and comedy world. After successfully navigating his way through management roles in the corporate world (banks, tech startups, etc.) and semi-successfully trudging through the comedy industry, he stumbled upon Demo Duck in 2014. Making the career move to video production, his lifelong passion, was exciting and daunting.

Finding his footing relatively quickly, he was soon leading projects with international brands located all over the world. In 2017, Colin was handed the reins of the company when he was promoted to Managing Director - talk about imposter syndrome. He is one of those lucky people who absolutely loves what he does and is honored to work with super smart people at Demo Duck.

During this show we discussed:

  • Getting started with video creation and marketing
  • When and how you should use video advertising for your business
  • Determining the kind of video appropriate for marketing your business
  • How to create a scalable marketing campaign without blowing the budget
  • What you need to successfully create a captivating company video
  • How video aids SEO
  • Five techniques you can use to spice up boring subjects
  • The importance of an explainer video
  • Using live-action videos as opposed to animated videos
  • Six rules for an effective video brainstorming
  • Picking the right video host for my business
  • The major qualities of a good video
  • What makes a video project successful
  • Selecting the right video host for your business
  • Why you should loop in other teams before, during and after the creation of the video
  • How companies are not using video that they should be
  • And much more

Show resources:

https://demoduck.com

https://www.linkedin.com/company/demo-duck

https://www.facebook.com/demoduckvideo

 

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We are passionate about helping our clients secure business credit and financing, and offering both as a service. Of course, we’re going to have great things to say about our company because we think what we do and how we do it is pretty awesome. What really matters is what our clients have to say, so click below to hear from some of our customers who we live to serve.
Brian Howard - Brian Howard

Brian Howard

PPC LLC
Marietta GA

Hey guys this is Brian Howard with BKH Credit Group in Atlanta Georgia. Just wanted to take a moment to t …

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American Best Credit
Orange County, CA

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Pam Cappucio

Credit Create
Palm Beach, FL

Hi I’m Pam Cappucio with Credit Create. I’m here to tell you I’ve been an entrepreneur since about 1992. …

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Becky Estep

Credit Coach & Business Funding LLC
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