Published By Janet Gershen-Siegel at March 8th, 2019
Our researchers at Credit Suite offered up ten business tips for you. Be fierce and score in business with the best tips around the web. You can use them today and see fast results. Connect to the perfect social media platform – and more!
Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.
And these brilliant business tips are all here for free! So settle in and scoop up these tantalizing goodies before your competition does!
Our first tip is all about communications skills in the workplace. We love talking about, well, talking. Entrepreneur put it all together. We were especially impressed with the part about giving feedback.
For the times when you have to give criticism (and we all have to do this at some time or another), why not try leading with a positive, if you can? It can make all the difference in the listener’s willingness to accept the negative feedback.
And then there’s the bit about email etiquette.
Ever get a novel from someone, when all you really wanted was a few sentences? We have. Heck, we have been that person. Er, sorry.
Knowing how to create an effective and interesting email is a vital skill. And yes, sometimes a long note is appropriate. But when it is, use bullet points and other visual means of breaking things up. And try sending the email early, without as much detail in it, and asking for a response. Maybe you won’t need to send the last half of it anyway.
The next tip is about getting prospects to attend your sales calls. Mailshake shows the way. The article was great at pinpointing the problem and coming up with viable solutions. Because sometimes prospects just end up being no-shows. And you don’t want that.
Prospects who don’t attend their sales calls aren’t just costing you a sale; they’re keeping your sales people from talking to someone who wants to hear your message.
One great tip we loved was the idea of a stream of different yet still gentle reminders. What we really liked was that these reminders weren’t just about the meeting (although that information dominated the reminders, natch). Rather, the reminders could be used as a vehicle for providing a piece of content germane to the prospect. Or to reiterate how the sales person believes their product or service will alleviate the prospect’s particular pain point.
These reminders were ideal because not only did they remind the prospect of the meeting, they also helped to reiterate why the prospect had agreed to the meeting in the first place.
Pretty powerful stuff, for just an email or a text which is maybe three sentences long at most.
Our following tip concerns how to get news coverage for your business. Foundr had some terrific ideas.
We were particularly impressed with the step by step instructions on how to pitch to a journalist. And, the truth is, these directions could be used for any sort of a pitch, to pretty much anyone.
We highly recommend reading the article in its entirety.
For our next tip, we looked at how to grow a successful business from a side hustle. The Self-Employed had a great infographic on just how to do that.
Our favorite tip was at the top. The idea is to itemize all of your expenses (they mean personal expenses), whatever they are, ranked in order from smallest to largest. And as your side hustle starts to pay for these expenses, check them off until – voila! – you’re eventually covering everything. Hence your smallest expense might be a morning coffee at the local coffee shop, whereas your largest is your rent or mortgage. It can sure start to feel satisfying as your side hustle’s profits start to buy your lattes.
This tip is so neat, and it works! Entrepreneurs’ Organization put together 25 lessons from a quarter century in business.
Remember back in tip #10 when we talked about email etiquette? Well, the same is true in person. A few of the 25 tips can combine well into this one.
For instance, the idea that there are no ‘little people’. We wholly embrace this one. How many people have failed a job interview because they were rude to the receptionist?
And be kind – don’t melt down into a toxic sludge of yelling and swearing at employees.
Of course we think this one is vital. Under the Stay Humble tip, we truly loved this quote:
“You are as good as the month you are in. Never let a good patch give you a big head and never let a bad patch define you. Be hungry, be humble and be the hardest-working person in the room.”
Grab this tip while it’s hot!
It’s time for your business to connect to the perfect social media platform. T Sheets laid it all out for us. The article is especially terrific for its great overall tips.
In one of our November posts, Get the Word out with an Exciting Marketing Voice and More –10 Brilliant Business Tips of the Week, we also talked about crafting your brand voice. We were so pleased to see that advice repeated here.
This also reminded your intrepid blog writer of a true story. So gather ‘round the electronic fireplace, okay?
Your intrepid blog writer is a graduate of the social media program at Quinnipiac (Class of ’16, go Bobcats!). And one area which was drilled into all students was that the perfect social media platform should really be the last thing you look for.
Not kidding here. Your social media platform is certainly important. But if you do not take the time to craft your voice, and to understand who your customer is, you won’t find the perfect social media platform the first time around. And that can cost you money.
So instead of putting the cart before the horse, make some decisions about your company. Folksy or formal? Appealing to youth or the older set? For the well to do or middle class or for bargain hunters? For men or women (or trans people), or some combination thereof?
Once you have these issues nailed, you will have a much, much better handle on the perfect social media platform for your company. A business with great visuals (say, a nail salon) which caters to older folks might do best on Pinterest. Younger customers? Maybe Instagram – or both. In this area, yes, you can experiment. But at least you have a good idea of what you would want, which is a place where sparkling visuals are set off to their best effect.
The other tip we adored was the one about shamelessly and pretty much constantly promoting yourself. We couldn’t agree more. There is an enormous amount of data we get every single day. It comes from not just social media giants, but also from news outlets, and even the games we play.
We cannot possibly see everything, so why should we assume our prospects do? Do them a favor, and repeat your message.
Check out this tip, all about a beginner’s guide to SEO. Ahrefs said it’s pretty easy – and we agree.
Their tips are actionable but be prepared to take some time to fix what needs fixing. Let’s say your website looks fine on mobile but there are some 404 (dead links) pages. The article is dense with information on how to fix these issues and perfect your website. After all, isn’t your website your front door on the internet? You want it to look good!
We highly recommend a full review of this article. It’s extraordinarily educational!
It’s not your imagination: this winning tip can help you create SEO-friendly links for your business. Selz had some great advice. And whew – we’ve been doing it right here at Credit Suite.
Use hyphens to separate words in a URL. Underscores are interpreted by Google as being word connectors. Hence hyphens-are-awesome translates into hyphens are awesome, whereas hyphens_are_awesome transforms into the mess that is hyphensareawesome.
And keep your URLs in lower case, which looks better to readers and is far less confusing to the search engine. Google is, perhaps a fan of the late poet ee cummings (that’s not a typo).
Our second to last tip can give you a new perspective on productivity tools to keep your sales team going. Amanda Bulat wrote a great article for Sales Navigator on LinkedIn.
We were so glad to see a couple of tools which we have seen before – SalesForce and HubSpot. These industry leaders (CRM, AKA customer relationship management) are in the news for several good reasons. So if you are still just using a bunch of spreadsheets to manage your prospects and your current customers, you might want to look into either.
We really liked the sales intelligence tools, including Sales Navigator for Gmail, which pulls up contact information right in Gmail so you don’t have to do so much clicking back and forth from tab to tab.
And the bonus to this, of course, is how it can make it a lot easier to devote your fullest attentions to the person you’re emailing.
We saved the best for last. For our favorite remarkable tip, we focused on pricing strategies for mature businesses. Sales Benchmark Index said there are all sorts of excuses you might see for your sales team not wanting to implement price increases. But the truth is, they have got to be implemented eventually.
Why not train your team how to do this the right way?
And our favorite bit was how while yes, inflation can justify a price increase, it’s a good idea to frame the increase differently. As in, an increase is justified because of better service and overall value.
You’ve built a terrific company. It’s time to start getting paid like one.
So which one of our brilliant business tips was your favorite? And which one will you be implementing now?